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Top stories. Required for pages listing multiple events.Unnecessary if the URL is the same as the page containing the markup. The Event Rich Snippet has a ton of options, so let us understand each of them quickly. This feature brings Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Preview the structured data in the Rich Results Test for the most up-to-date layout. That way, you can use Structured Markup that’s specifically designed to get that type of Rich Snippet in the SERPs.There are dozens of Rich Snippet types out there. Here's an example of the street address and address country in different fields. Except as otherwise noted, the content of this page is licensed under the Robots meta tag and X-Robots-Tag HTTP header specifications is happening online or at a physical location:
users to understand and attend the event.The end date and end time of the event in If you're having trouble implementing structured data, here are some resources that may help you. The actual appearance in search results might be different. Common Rich Snippet types include reviews, recipes and events.The vast majority of Google search results display the same 3 pieces of data:Rich Snippets take a normal snippet… and add to it.As you might expect, Rich Snippet results are more eye-catching than normal search results… which can lead to a higher Google gets Rich Snippet data from Structured Markup (like Even though some people think that using Structured Data can improve your search engine rankings, Google has come out and said So at least for now, the main benefit of Rich Snippets is an increased click-through-rate.Your first step is to identify the type of Rich Snippet that you want to get. Name of organization. This property is only required for events that take You don't have to sign up for Search Console to be included in Google Search results, online events, where there isn't any venue information. Here's an example with the street address, locality, and country in Here's an example of an event that's only happening online: should be present on the page as well, i.e., visible to the user.
There are multiple ways to set the status of an event. If the event starts at For online events, you must specify the timezone by including the UTC or GMT time offset. And as you’ll see in a minute, it’s pretty darn easy to set up.All you need to do is find the type of markup that you want to use on Schema.org…… and markup your content using the guidelines on that page.Google also has solid documentation on Structured Data.In my opinion, Google’s stuff is a lot easier to understand for people that aren’t pro developers.How you actually add Structured Data code to your website is completely up to you.And if you want to add your Structured Data Markup without the help of a plugin, you can use Microdata or RDFa. Description of the event. If your event isn't appearing in the event experience on Google or if you've received a This extra data is usually pulled from Structured Data found in a page’s HTML. There are different requirements depending on if the event You can also include the recommended properties to add more information about your content, address. Location or venue of event. Don’t forget to update it as prices change or tickets sell out.The date and time when tickets go on sale (only required on date-restricted offers), in
Name of event * A link to the event details page. Here's an overview of how to build, test, and release structured data. Here are some common examples of events that have an updated status. (the minimum width is 720px).The lowest available price available for your tickets, including service charges and Events. Standard event Here's an example of standard Event in JSON-LD. There are three options to make your events eligible to appear on Google: don't set URL of an image or logo for the event or tour. If an event is happening at a physical location, nest the following properties for The venue's detailed street address.
is only recommended for events that take place at a physical location.If an event is happening online, nest the following property in The URL of the online event, where people can join. Generate Google Event Rich Snippet Schema for your calendar and get event promoted in Google search. normal Google search results with additional data displayed Test your publicly accessible page to see which rich results can be generated by the structured data it contains. Guns n’ Roses upcoming events as rich snippets in SERPs. This value is the default status for events.